About us
About CODEDENIED
Brand Origin:
CODEDENIED was born from the fusion of urban culture and the rebellious spirit of street fashion. Inspired by the vibrant energy of our bar, BAR.CODE, we set out to create a clothing brand that embodies the bold, creative, and daring community of trendsetters, artists, and explorers who frequent our venue. The idea emerged from countless conversations and interactions, where we realized the need for fashion that speaks to a generation pushing boundaries.
The name "CODEDENIED" represents breaking free from limitations—rejecting the norm and defying expectations. It stands for non-conformity, where fashion is more than just clothing; it’s a form of self-expression, a declaration of individuality, and a challenge to the status quo.
Mission & Vision:
At CODEDENIED, we value authenticity, creativity, and community. Our mission is to design stylish, high-quality apparel for the bold and unapologetic, offering pieces that speak to urban rebels unafraid to stand out. We aim to disrupt the conventional fashion scene by blending an urban edge with purpose, ensuring every design not only looks great but tells a story.
Our vision is to establish CODEDENIED as a leading brand in the urban fashion scene, recognized for our distinct designs, commitment to sustainability, and dedication to fostering creativity. We aspire to make a lasting impact, both in fashion and the communities we support.
Audience:
Our target audience is made up of urban trendsetters, creative professionals, and individuals who value self-expression through fashion. CODEDENIED is designed for those living fast-paced city lives, craving unique and bold apparel that distinguishes them from the crowd. From nightlife enthusiasts to casual streetwear lovers, our clothing is crafted for modern explorers ready to make a statement.
Design & Aesthetic:
What sets CODEDENIED apart is our unique fusion of industrial, urban aesthetics with the relaxed vibes of streetwear. Our designs are inspired by the raw, gritty energy of city life, featuring minimalist, industrial elements, bold graphics, oversized silhouettes, and textured fabrics. Each piece is versatile, effortlessly transitioning from daytime wear to the nightlife scene.
Sustainability & Ethical Practices:
At CODEDENIED, we are dedicated to making eco-conscious choices in every aspect of our production. From sourcing sustainable materials to adhering to ethical manufacturing processes, we strive to minimize our environmental impact. As we grow, we will continue to prioritize fair trade and sustainability, ensuring that every collection aligns with our values.
Challenges & Achievements:
Launching CODEDENIED while managing our established bar, BAR.CODE, was no small challenge, but it allowed us to seamlessly merge our passion for fashion, culture, and community. Our proudest achievement is building a brand with a strong identity that resonates with our audience, along with forging partnerships that have broadened our reach and brought our vision to life.
Customer Connection:
When you wear CODEDENIED, we want you to feel empowered, bold, and ready to take on anything. Our clothing is more than just apparel—it’s a statement of independence and individuality. We aim to give our customers the confidence to defy expectations and embrace their unique style without apologies.
Future Plans:
Looking ahead, CODEDENIED is excited to continue growing, with fresh collections and collaborations on the horizon. We plan to expand our footprint both locally and internationally, making CODEDENIED a globally recognized brand. Soon, we will be launching our exclusive merch store, offering limited-edition items that capture the essence of both BAR.CODE and CODEDENIED—style, rebellion, and creativity.
BAR.CODE
Exploring the Origins of BAR.CODE Newport, Dive into History Behind the Brand and where it all started.